How FrontLine Marketing Provides Value to Our Clients
FrontLine's clients include category leaders and second tier brands
who recognize the power of in-store display and brand messaging to drive trial
National consumer packaged goods and health brands utilize our
in-store activation programs to drive trial and awareness by leveraging
our supermarket network that reaches over 45 million shoppers. The
program examples below illustrate some of the many ways FrontLine has
helped its clients achieve their strategic goals. Please call us to explore ways that FrontLine can help you with your brand objectives.
Drive Trial & Enhance New Product Launches
FrontLine programs drive new user trial by bringing brands out of the aisle and placing them on display in the high traffic perimeter areas of the store where they get noticed. On average, 72% of shoppers who purchase from FrontLine display programs are new users.
New Meta Health Bars™ in FrontLine's Checkout Display Network stand out against candy and gum as a healthy choice.
Sheba® utilized the FrontLine Checkout Display Network in the launch of their new treat line.
Planters' new flavored peanuts featured at checkout become difficult to pass up.
When brand sales are driven by seasonality, FrontLine Marketing can provide the additional strategically placed display opportunities that you want to separate your brand from category clutter and drive incremental sales.
Multiple SKUs of Mucinex® featured in the FrontLine Pharmacy Display Network during cough/cold season with branded video ads. As seen in Giant Pharmacy.
Neutrogena® suncare products featured at checkout during the summer season drives incremental last minute purchases.
Clorox® deployed the FrontLine Pharmacy Media Network to promote it's line of germ killing products during flu season.
Sample Size Packs
There is no better way to get consumers interested in your new product than giving them the opportunity to try it first. But live in-store sampling events are very expensive and therefore make it difficult to achieve scale. FrontLine Marketing's Checkout Display Network provides an extremely affordable and effective alternative for building awareness and sampling CPG items.
Trial size packs of new Grape-Nuts® Fit were displayed for sale at a low price in FrontLine's Checkout Display Network along with a coupon for full-size purchase.
New flavors of Rice Krispies Treats® Blasted™ featured at checkout as single serve trial size.
Nature Made encouraged trial of its new VitaMelts™ product by offering free sample packettes in it's checkout program with other SKUs for sale.
FrontLine's programs are configured so that clients can feature more than one SKU in a program. This provides an ideal opportunity to promote complementary brands or different products within a brand family that naturally go together. FrontLine can also help with the matchmaking of different brands that would like to share a program with a compatible partner brand!
The Listerine® brand used FrontLine's Checkout Dsiplay Network to promote oral care items.
Blink® Tears captured shoppers who need daily dry eye relief with FrontLine's National Pharmacy Network.
Vaseline® Intensive Care™ used the FrontLine Pharmacy Ad Network to advertise routine use for healthy skin.
Behind The Counter Promotion
FrontLine's Pharmacy Ad Network is a great way to build awareness and educate shoppers passing by the pharmacy department about brands with health related benefits, including those sold behind the counter. The program features a signage opportunity via poster or digital messaging as well as the option for take-ones.
Pseudoephedrine brands utilized Frontline's Pharmacy Pseudoephedrine Strip Program to capture shopper awareness. As seen in Kroger Pharmacy.
Abbott Diabetes Care took advantage of FrontLine's Pharmacy Media Network to educate shoppers on the FreeStyle Promise Program.
Prevnar reminded shoppers 65+ about their Pneumonia vaccinations using the FrontLine Pharmacy Ad Network.