Our Programs Get Brands Noticed and Into the Cart
We've all seen the trends. Center store is "shrinking". Shoppers are making fewer trips to the store and when they go, they spend most of their time shopping the perimeter. In fact, the average aisle is visited by about 30% of shoppers on any given shopping trip. If you are a CPG marketer, you know the importance of brand awareness and out-of-aisle display to drive trial for your brands.
The FrontLine Marketing premise is simple: We help CPG manufacturers drive shoppers to retail with targeted mobile media campaigns and put your products on display in high traffic perimeter areas of the store to maximize exposure, trial and incremental sales.
In-Store Display Network
FrontLine Marketing is where CPG manufacturers can go to contract out-of-aisle display and in-store advertising programs at thousands of top supermarkets without retailer negotiation. Think of us as a one stop solution for guaranteed in-store display at Checkout, at Pharmacy and on the end aisle for New Products.
Our FrontLoader™ Checkout Display program reaches 100% of all shoppers passing through checkout week after week, shopping trip after shopping trip. Our Pharmacy Display Network directly connects health and wellness brands with qualified health conscious shoppers. Our New Product Center program showcases new grocery item launches on a prominent end-aisle location.
Our display programs are offered for 4 week cycle periods, and merchandised and re-stocked weekly by FrontLine's in-store merchandising team for exceptional product presentation and maximum sales.
Want to drive product awareness and trial? FrontLine's in-store display programs are proven to perform. That's why our clients keep coming back.
Drive-to-Store Mobile Media
FrontLine Mobile powered by Crisp, works with your brands to strategically target and optimally execute mobile media campaigns that drive shoppers to retail to purchase your product!
How do we do it? First we use advanced analytics to geo-identify the right markets, the right retailers and the right stores to support your brand objectives. Next we build an impactful mobile creative campaign that will get noticed and geo-target it to mobile users who fit the target audience profile for the campaign. Our team is expert at developing shopper centric, action oriented creative that motivates the shopper to go to the store and buy your product.
All of our mobile media campaigns are analyzed and optimized for the very best results. At the end of every campaign we provide measurable results based on your individual objectives.