Our Products
Will They Find You in Aisle 3?
Our premise is simple. The interior aisles of today’s megastores are often a “dead zone.” In fact, the average aisle is only visited by about 30% of all shoppers on any given trip. We bring your brand’s message and your product to the store’s high-traffic power perimeter to maximize exposure and sales. Our checkout advertising and display program reaches 100% of all shoppers week after week, shopping trip after shopping trip. Our Pharmacy Display Network targets the highest-profit area of the store.
All our programs are merchandised by FrontLine, not the retailer, giving you the highest compliance, and most dramatic sales results, of any in-store marketing program.
FrontAds.
Main aisle brand impact.
Bring your product out of the shadows of lightly-shopped aisles and on to center stage with top supermarket chains nationwide. Our advertising program offers a premier showcase for your product by putting it where 100% of consumers are guaranteed to see it as they travel the store’s main aisle again and again.
The average shopper only visits 30% of the aisles—but they all visit the front aisle and checkout lane. Our unique program creates awareness, impulse purchase, and incremental sales with high-impact advertising in the ideal location.
FrontAds
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FrontLoader.
Strut Your Stuff.
FrontLoader makes your product the star of the checkout lane in top supermarket chains nationwide. FrontLoader brings your product out of the aisle to a showcase position at checkout, to intercept shoppers waiting in line with an opportunity to try new products.
FrontLoader can also be used at checkout to put trial-sized products where 100% of customers will see them. Products are pre-packed in FrontLoaders and shipped directly to stores for installation by FrontLine merchandisers, providing a turnkey solution for trial creation in the best possible location. Phenomenal sell-through proves that great things do come in small packages.
FrontLoader
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The Pharmacy Display Network.
Get a Healthy Dose of Display.
Give your HBC products the play they deserve with our high-impact display units in the fastest-growing pharmacy sales channel – supermarkets. Consumers who combine their Rx and grocery shopping needs shop more and buy more HBC/OTC products than chain drug or even mass merchandise shoppers.
- A network with the top supermarket chains nationwide
- Located within six feet of the pharmacy counter
- Improve communication between patients and pharmacists
- Assure legal compliance for Rx information with take-ones serviced weekly
Pharmacy Display
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The Pharmacy Display Poster.
Impact where it counts.
The Pharmacy Display Network puts huge, poster-sized advertising/take-one units within six feet of the pharmacy counter: perfect placement in the store’s most heavily-trafficked area. Pharmacy Posters let Rx advertisers target consumers while they’re in the market for pharmaceutical product, all within a few feet of a pharmacist who can answer their questions.
- A network with the top supermarket chains nationwide
- Located within six feet of the pharmacy counter
- Improve communication between patients and pharmacists
- Assure legal compliance for Rx information with take-ones serviced weekly
Pharmacy Poster
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Healthy Living Center.
Showcase the Good.
Organic, natural and “green” products are now center stage in the nation’s supermarkets. Healthy Living Center showcases good-for-you products and acts as a “pivot point” to direct wellness-oriented shoppers to healthy items throughout the store.
The Healthy Living Center’s unique modular format prominently features advertising, brochures, a store directory and product displays. Located strategically near the store entrance and produce, Healthy Living Center is a focal point for health and wellness communication that won’t be missed.
Healthy Living
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