Our Display Programs average 59% incremental sales lifts.
From Air Care to Vitamins, brands confidently choose FrontLine Marketing Display Programs because we consistently deliver strong ROIs.
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Awareness and Trial
We drive awareness and trial by bringing brands out of the crowded aisles and placing them on display in high-traffic perimeter locations where they get noticed and purchased. Our programs are designed to drive impulse purchases, provide additional exposure of forgotten essentials and promote HBC/OTC regimens that encourage multiple purchases. On average, 72% of shoppers who purchase from FrontLine Marketing Display Programs are new users.
New Item Launches
CPG marketers rely on FrontLine Marketing Perimeter Display Programs to make sure new items, line extensions, new varieties and RX to OTC conversions get the added visibility they need to generate shopper interest and jump-start trial and sales. FrontLine Marketing works closely with our retail partners to suggest force-outs of product to help ensure that appropriate product inventory is available in store prior to program start dates and so that displays will be well stocked.
The secondary display opportunities we provide separate brands from category clutter and consistently drive an incremental sales lift of 59%. That's why highly competitive, seasonal categories like cough and cold, allergy, sun care and gastrointestinal include our Perimeter Display Programs as part of their annual marketing plans year over year.
Connecting At The Point Of Care
Our Pharmacy Programs build awareness and educate shoppers about brands with health-related benefits. Over a 4-week cycle, we deliver your brand message to over 31MM unique, health and wellness-focused shoppers. Our display fixtures are prominently placed in front of the pharmacy section to provide shoppers with easy access to the pharmacist and an implied endorsement of your brand.